Establishing the

SXSW EDU

Visual Identity

The Visual DNA of SXSW EDU
How strategic photography established the definitive look for the world’s leading education conference.

Website content + Email Campaigns

A group of four diverse people smiling and posing at SXSW EDU, wearing event badges and lanyards, with a colorful background and cityscape in the distance.

A woman with short hair and a denim jacket smiling while using a laptop, sitting outdoors at a round table, with a man with glasses and a white shirt in the background also smiling, on a website promoting SXSW EDU conference in Austin, Texas, scheduled for March 3-6, 2025.

Promotional email for SXSW EDU 2026 event in Austin, Texas, March 9-12, 2026, featuring a photo of two laughing women at the event with text about a flash sale and discount code.

A digital promotional flyer for SXSW EDU 2026 conference features three sections. The top section shows two women looking at a smartphone, smiling, with text encouraging planning your experience and build your itinerary. The middle sections promote securing a spot at sessions, exploring conference details, booking group attendance, and persuading bosses, each with accompanying images of diverse conference attendees. The bottom section features a cartoon armadillo, social media icons, and sponsor logos.

Promotional flyer for SXSW EDU event with images of people at the event, a cartoon armadillo, and social media icons.

Four women gathered closely and looking at a phone, smiling and sharing a moment of enjoyment. They are at a conference, wearing matching pink shirts and lanyards, with one woman showing a phone to the others.

A person jumping in front of a colorful background with geometric shapes and text. The person has curly hair, is smiling, and is dressed in a blue outfit with roller skates.

Screenshot of the SXSW EDU website with a photo of three smiling people on a staircase at the event, including a man in a colorful patterned suit and two women, one in white and one in pink, all wearing yellow badges.

2025 Social media ads + instagram content

SXSW EDU Facebook

SXSW EDU Instagram

A group of six people sitting around a table having a discussion at an SXSW EDU event. There is a sign in the background that reads "SXSW EDU 2025." The image is framed with a pink border and decorative yellow writing.

Three smiling people wearing badges and sunglasses at the SXSW event, with a background of a tall building and a red SXSW banner.

News and articles

4+ years of content

I have created promotional content for the past four years; if you’d like to see the materials I’ve used to promote SXSW EDU, you can search my name on Google to view the work. Enjoy.

Google search: Tico Mendoza SXSW

On Location

My 2” of fame in the SXSW slack promo video.

Fun fact: the photos that she is looking at the monitor, are all mine ;)