Establishing the

SXSW EDU

Visual Identity

The Visual DNA of SXSW EDU
How strategic photography established the definitive look for the world’s leading education conference.


Website content + Email Campaigns


2025 Social media ads + instagram content


News and articles


4+ years of content

I have created promotional content for the past four years; if you’d like to see the materials I’ve used to promote SXSW EDU, you can search my name on Google to view the work. Enjoy.

Google search: Tico Mendoza SXSW


On Location

My 2” of fame in the SXSW slack promo video.

Fun fact: the photos that she is looking at the monitor, are all mine ;)